A Brand New, Winning Pricing Strategy...
For FREE?
Say Goodbye to Price Wars and Clients From Hell.
Say Hello to S.M.A.R.T. Pricing.
Here's the deal...
One of the things I tell my clients is: if you’re just entering a new market and don’t have local case studies and testimonials, your priority is to get those - and you may have to compete on price to get them. Once you have them, your value is demonstrated and you can easily price much higher.
And since I think my own advice is very good, I also apply it to myself…
Right now I have no case studies with coaches, consultants, freelancers and startups in South America. And I want them.
So I’m going to make you an offer you cannot refuse.
The first TWO people to attend an intro call and secure their spot will get my entry level package - S.M.A.R.T. Pricing (r)Evolution Silver - completely for FREE. That’s right, pay zero. Zilch. Nada.
In return, all I ask is that you provide a testimonial. Could be a short video, an email or a review on Google/Facebook/LinkedIn.
Once I get my two people, I will turn off the ad and deactivate this page. Plain and simple.
Sounds good?
Click the button below and reserve your spot before I shut the offer down.
Need to see some proof S.M.A.R.T. Pricing actually works? Here it is.
Fuego Lab: +302% Revenue and +272% Profit
With Just ONE Pricing Change
Fuego Lab is a dance school in Pescara, Central Italy.
They offer a wide range of dance classes and are generally rated very highly for both quality of teaching and facilities.
In the summer of 2024, Fuego Lab owner Federica reached out to me and joined the S.M.A.R.T. Pricing (r)Evolution programme.
Together, we came up with a simple new plan to be tested on ONE course only: a special 3-month package for people who joined immediately after the trial class, and then the standard pricing from the 4th month onwards. We combined that with a small-scale marketing campaign - also advised by me - that mentioned the pricing.
The results speak for themselves:
Prospects that took the trial class: +250%
Clients who signed up: +367%
Retention rate after 3 months: +39%
Revenue: +302%
Profit: +272%
Impressive, right? And that was just ONE small pricing change on ONE course.
Imagine what can be achieved with a complete pricing strategy renewal across all courses - which, by the way, we are actively working on…
FAQ
There is no catch.
From my point of view, it’s all very simple: I want testimonials and case studies in your sector and in your part of the world.
The quickest way to get them is to offer my basic package for free.
So I will spend a few days working for a sandwich and a handshake, but I will get my testimonials and case studies that I can use in future marketing campaigns.
You get value, I get value. Great, isn’t it?
(Also, some of you will end up buying additional services from me)
Good point. Maybe I should introduce myself.
I’m Matteo, and I have spent the past 10 years or so working in Pricing. Over the course of my pricing career I have identified a series of principles and actions that are applied by all companies that are winning the pricing game, no matter the sector or the size.
I have packaged these timeless principles and direct actions into one approach - I call it S.M.A.R.T. Pricing.
The cool thing about S.M.A.R.T. Pricing is that it works across sectors, but the way it is applied changes every time. Are you a multinational company with 10k employees? You can do S.M.A.R.T. Pricing. Are you a startup with 12 employees? You can do S.M.A.R.T. Pricing - in a slightly different way. Are you a freelancer? You can do S.M.A.R.T. Pricing - again, in a slightly different way. And so on.
My entry-level package, S.M.A.R.T. Pricing (r)Evolution Silver, which is normally priced at €1000.
It’s a 1.5h Zoom workshop where we sit down and dive deep into your pricing strategy.
The goal is to find all the “quick wins” that will help you transform your business and reach your objectives in as little as 90 days.
You will come out of the workshop with some pretty good ideas already...
And within 3 working days you will also receive your customised “Roadmap To Success”: a document explaining exactly where you are, where you want to be, and how you can get there.
I require every potential client to book the intro call in order to confirm they’re actually going to show up and put the effort in.
There’s a lot of “tire kickers” and time wasters out there, and I don’t want them to take up a space that could go to someone who will actually get value from the programme!
The way I used the Fuego Lab case study on this page. It’s a way for me to show potential clients that S.M.A.R.T. Pricing works.
I may also use quotes from your testimonial in the ad copy.
That would be awesome but it’s not mandatory. A text one works just as well for me.
Yes, I am happy to blur your name/face or just use your initials and country if you would rather remain anonymous.
Not at all - I want your honest opinion.
Of course I will not use a negative testimonial in my marketing materials - but I will learn from the feedback and further improve my service.
Yes, but it won’t be free.
I have two more advanced, 90-day programmes that I will tell you about if you’re interested.
The investment will be between €2000 and €5000 depending on your specific needs.
The shortest and most honest answer is: probably not.
I will take the ad down and deactivate this page as soon as I have my two clients.
So I would highly recommend you book your intro call now to avoid disappointment.
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