Be honest: how much time did you spend thinking about your pricing strategy in the past six months? If you answered “probably less than one hour”, you’re not alone.

As a solopreneur, you are wearing all the hats in your business. You have to set the objectives, define the product or service, market it, sell it, deliver it, provide extra support to your clients, deal with all the paperwork and bureaucracy…

You will go insane if you try to give the same level of attention to everything. So you have to drop a thing or two.

And pricing is usually one of those things, because…

So you choose one of two possible paths:

1) Go cheap. Price below your competitors, offer discounts to everyone who asks, come up with a new special offer every couple of months.

2) Do what everyone else is doing. After all, they are still in business, so they must be doing something right. So you just apply the same price as everyone else and hope clients choose you.

Neither of these paths will lead you to success. In fact, one or both these things are going to happen:

1) You will attract bargain hunters, who are the worst clients you can possibly get - they have no respect for your skills and expertise and, weirdly enough, they are the most demanding people on Earth!

2) You will be seen as “one of the many”, someone who has nothing special to offer compared with all the other people around the world selling the same product or service.

So you invest more and more money in fancy tools and marketing campaigns to try and get more people through the door… but your bad pricing strategy means you will only be getting more clients from hell.

And too many clients from hell will only lead you to burnout.

But you didn’t start your own business to get burnout. You started your business to make money doing what you’re passionate about, while still having the freedom to spend time with your friends and family and do the things you love.

You need to change things around. But how?

Enter S.M.A.R.T. Pricing.

Maybe I should introduce myself at this point.

I’m Matteo, and I have spent the past 10 years or so working in Pricing.

It is my passion and I am very good at it - I have helped all kinds of companies to make more money, from small petrol station networks to financial services giants.

Intellectual curiosity is my superpower - I’m not happy with knowing how to do things, I need to learn why they work or don’t work. So over the course of my pricing career I have been watching very carefully the markets I worked in, and eventually I found what I was looking for...

A series of principles and actions that are applied by all companies that are winning the pricing game.

Companies that are able to escape price wars and charge what they’re worth - and get all the clients they want, whenever they want, without having to run very creative (and expensive!) marketing campaigns.

And the clients they get are the good kind - the ones that respect your expertise, actually take action and are a pleasure to work with.

I have packaged these timeless principles and direct actions into one approach - I call it S.M.A.R.T. Pricing.

The amazing things about S.M.A.R.T. Pricing is that it works across all industries and at all stages…

Are you a large multinational company with 10k+ employees? You can do S.M.A.R.T. Pricing.

Are you a family-owned business? You can do S.M.A.R.T. Pricing - in a slightly different way.

Are you a startup? You can do S.M.A.R.T. Pricing - in a slightly different way

Are you a coach, a consultant or a freelancer? You can do S.M.A.R.T. Pricing - in a slightly different way.

And so on.

This all sounds good in theory. But does it work in practice? Yes. Let me show you an example…

Fuego Lab is a dance school in Pescara, Central Italy.

They offer a wide range of dance classes and are generally rated very highly for both quality of teaching and facilities.

In 2023, Fuego Lab introduced a new salsa/bachata class. They applied the same pricing strategy as for all other classes: a free trial class at the end of September and then a fixed monthly fee with no packages or discounts.

Results were... not great.

Then, in the summer of 2024, Fuego Lab owner Federica reached out to me and joined the S.M.A.R.T. Pricing (r)Evolution programme.

Together, we came up with a simple new plan: a special 3-month package for people who joined immediately after the trial class, and then the standard pricing from the 4th month onwards.

The results speak for themselves:

Impressive, right? And that was just ONE small pricing change on ONE course.

Imagine what can be achieved with a complete pricing strategy renewal across all courses - which, by the way, we are actively working on…

The entry route to your new, brilliant pricing strategy is a package called S.M.A.R.T. Pricing (r)Evolution Silver.

It is a 1.5h workshop between me and you, done entirely online via Zoom.

In this workshop we will dive really deep into your current pricing strategy - we will understand what you’re doing now, how and why. And we will compare your current performance to your objectives, so we can understand what’s missing.

Then, we’ll come up with an action plan: a series of clearly defined actions and “quick wins” that will get you from where you are to where you want to be.

You will come out of the workshop with lots of ideas and ready to get to work!

But what if you get distracted by all the other things you have to do and forget all those great ideas?

Don’t worry…

Within 3 working days I will send you a custom Roadmap To Success: a document that describes exactly where you are, where you want to be, and how you can get there in as quickly as 90 days.

S.M.A.R.T. Pricing (r)Evolution Silver typically sells for €1000, but you won’t have to pay that.

In fact, you may not have to pay a cent.

Here’s why…

Here's the deal.

One of the things I tell my clients is: if you’re just entering a new market and don’t have local case studies and testimonials, your priority is to get those - and you may have to compete on price to get them. Once you have them, your value is demonstrated and you can easily price much higher.

And since I think my own advice is very good, I also apply it to myself…

If you’re seeing this page, it means I have no case studies or testimonials in your specific part of the world and/or in your sector. And I want them.

So I’m going to make you an offer you cannot refuse.

The first TWO people to attend an intro call and secure their spot will get S.M.A.R.T. Pricing (r)Evolution Silver completely for FREE. That’s right, pay zero. Zilch. Nada.

In return, all I ask is that you provide a testimonial. Could be a short video, an email or a review on Google/Facebook/LinkedIn.

Once I get my two people, I will turn off the ad and deactivate this page. Plain and simple.

Sounds good?

Click the button below and reserve your spot before I shut the offer down.